EAU D'ITALIE FRAGRANCES
OLAVIE VINEYARD LIVING HOME FRAGRANCES
OLAVIE CHARDONNAY SPA SKINCARE
DR. LORETTA SKINCARE
KISS FRAGRANCES/GENE SIMMONS
TOMMY BAHAMA FRAGRANCES
FRAGRANCE FOUNDATION "FiFi" AWARDS
Vast experience in beauty marketing and PR. Spearheaded brand launches for indie as well as celebrity and lifestyle brands.
PET LIFESTYLES MAGAZINE - Created trending print media outlet. Secure celebrity covers. Build content for quarterly lifestyle publication targeting pet parents. Secure celebrity interviews. Establish network of writers to cover pet trends, etc. Create brand partnerships to drive revenue.
WIZSMART - Luxury dog pee pads, created "giving back initiative" to help brand company as not only eco-friendly but socially conscious.
TUXIE LUXIE - Enhanced fashion forward image for luxury pet apparel brand, connected brand to celebrities and influencers, secured luxury lifestyle media exposure and supported pop-ups at Trina Turk stores in key luxury markets.
Paris Hilton - Hard Rock Cafe event, Personal appearances
Jessica Simpson - Personal appearances
Rihanna - Personal appearances, MTV, etc.
TV mini-series "Poor Little Rich Girl"
Product Placement "Sex and The City"
Events produced for Broadcast - Celebrity Hosts/Live Entertainment
WINE & SPIRITS
ZYR RUSSIAN VODKA - Generated $16K in sales from one media placement in Tampa, Florida on launch day, supported brand roll out in key markets, connected with celebrities including Spike Lee, tapped hip hop market, placed in Florida
U'LUVKA VODKA -- LUXURY VODKA FROM THE ROYAL COURT OF POLAND
Built image of brand ambassador to celebrity status, saturated Hamptons media, elevated brand to exceptional aspirational level
ALTANEVE PROSECCO - Luxury Prosecco named best in the world by The Wall Street Journal. Enhanced luxury lifestyle positioning, built connections and credibility for brand with target audiences.
DEMOISELLE CHAMPAGNE - Experiential branding in connection with sexy lingerie events downtown NYC, exposure targeted in French American media enhanced brand image in French community in NYC - a brand goal
YORK STREET STUDIO LUXURY HOME FURNISHINGS
TED BARKHORN FINE ART PHOTOGRAPHY GALLERY SHOWS
ALEXANDRA LLEWELLYN BESPOKE BACKGAMMON BOARDS
CHARLIE GIRL CHILDREN'S LITERATURE/BERGDORF GOODMAN EVENTS
HERITAGE BUILDER'S CHILDREN'S BOOK SERIES/BOOKSTORE READINGS
EDWARD SEXTON OF SAVILE ROW LONDON
CYNTHIA ROSE NEW YORK COUTURE
JEMILY FINE JEWELRY
NOVARTIS - Initial Brand Announcement, Nutraceutical Launch, Resource Wellness
AMERICAN HEART ASSOCIATION/Go Red for Women Launch
IPL - Pulsed Light Collagen Regeneration
OF MICE AND WOMEN - Non-Fiction book, Breast Cancer Origin Theory
FOUNDING EDITOR-IN-CHIEF, PET LIFESTYLES MAGAZINE
NEW YORK LIFESTYLES MAGAZINE
MANN REPORT - RESIDENTIAL